Important points to consider when creating relationships with other healthcare providers

The purpose of this course is to help you understand the need to build your virtual clinic, things to consider when doing so, and to provide a little help getting you started.

The business model of an ‘integrated clinic’ (meaning many different treatment modalities under one roof – ideally working together), in my experience is a easy model to build but a difficult model to succeed with long term. It forces the clinic into such broad marketing that you never really speak to the needs of any particular patient population, unless you are all focused on treating one medical condition. The needs of different treatment styles are also so vastly unique that it can be a nightmare trying to cater to each and maintain happiness. The result is high turnover of practitioners and expensive marketing bills, not to mention never growing out of needing to put 110% effort into marketing since your reputation will never be clear in your community.

I am an advocate for specialization in medicine. Of course we need generalists and I am not saying any one model is better that the other, I just know what has worked for me and why. In my world, specialization is key to both clinical and financial success. One treatment modality treating one specific condition has proven to be an abundant path for me. However, I do not discount some of the strengths of an integrated clinic model (as mentioned above) but I prefer to utilize these strengths through what I call my ‘virtual clinic’.

Simply stated, your ‘virtual clinic’ is comprised of chosen healthcare professionals from other clinics that can help you achieve the desired results for your patient.

If you commit to really developing great partnerships with other amazing healers that will benefit your clients you’ll notice better clinical results and business growth almost immediately.

In other words, these are your Strategic Healthcare Alliances. Very important people for both your client and your business.