The purpose of this course is to really dig deep into why maintaining a client centric business is so important, and how to properly manage your client relationships to accomplish this.

At least to some degree, I touch on this subject in each and every course I develop. I cannot emphasize enough how important this concept is. It seems so simple, but it is very easy to get caught up in the busyness of a business and practice, become lazy, be more interested in your craft than your client, or cut corners in customer care and experience. The danger comes in seeing these things as extraneous costs or tasks that keep your team from getting stuff done. If any of this sounds familiar, then it is perfect timing that you are going through this course right now, as changes must be made asap if you cannot say with 100% confidence that your clinic is relentlessly focused on the client care and experience, and all else comes second (results a very close second).

If you commit to loving your clients you’ll notice business growth immediately.

Focusing on client needs and clinical results versus building a brand, always innovating and being creative with how you can add more value to people’s lives, learning how to ask for feedback, and ideas for how to properly manage your client relationships are the steps that follow. All as important as the next, and all intended to help you stay relentlessly focused on improving your client care, from every perspective.

I grew up counting pills in my father’s small town pharmacy. He brought me up with the wisdom that there is nothing more important than customer service. He loved spending time with patients and customers that came to his store, and it was his favorite part of the business and what he did. I was blessed to have this small town service woven into my DNA, as it has served me so well, especially in the big city. People fundamentally crave this type of service and care, and it is really become a factor that separates the great from the good in business today. I love it. Never once have I been in love with what I am doing more than who I am doing it for. I believe with all my heart that this is a key to my success.Thank you Dad.

I hope that at the end of this course that you too decide to infuse some small town customer service into your clinic. It really is the path to long term sustainable growth, especially in today’s competitive business landscape.