Why TCMers Don’t Like Marketing & How to Overcome This, & Low Cost Methods To Get More Patients

Fully Unabridged audio mp3 version

Interview With Michelle Grasek

It is such a pleasure to spend time with Michelle. She is so nice and genuine, and it is so clear how much she simply wants to help her fellow acupuncturists succeed. She is to the point about sharing tips and tricks about marketing your practice, especially if it isn’t something you like to do, or are uncomfortable doing. The way she frames ‘getting the word out’ will make even the most ‘anti-sales’ folk consider how important it is to tell the world about you and your wonderful gift you have to share! She also has so many free things to share, and recommends a few valuable resources as well. Check out the links in the show notes to explore all things Michelle. Enjoy the podcast. ~ Spence.




Online Courses
*Acupuncture Marketing: Easy Strategies for More Patients – https://goo.gl/coCixD
*Introduction to Facebook Ads for Acupuncturists – https://goo.gl/mHW1YL

Free stuff
*14-Day Free Email Course – https://goo.gl/DwznfY
*Marketing/practice management resource library – https://goo.gl/Acn2Pd
*Free eBook with marketing calendar: “10 Ways to Book More Patients with a Marketing Budget of Zero Dollars – https://goo.gl/oua2df

Recommended resources

*Lewis Howes’ Podcast, The School of Greatness: http://www.lewishowes.com
*The 1-Page Marketing Plan, by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/
*Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain: https://www.amazon.com/Quiet-Power-Introverts-World-Talking/

Professional Profile

Licensed in NY State since 2010
MS AOM (2010) from Finger Lakes School of Acupuncture & Oriental Medicine in Seneca Falls, NY
BA (2007) in Biology from Le Moyne College, Syracuse, NY

Professional Achievements

Founder and author of acupuncture marketing resource michellegrasek.com (formerly Modern Acupuncture Marketing) (2014)
Online marketing education (online course) published in 2017
Guest lecturer in AOM Practice Management/Marketing course (2015-16)
Lead instructor in AOM Practice Management/Marketing course (2017)

Professional Experience

Associate Acupuncturist, AcuHealth of the Finger Lakes, Geneva, NY (2014-Present)
Independent Contractor, Acupuncturist, Monroe Community Hospital, Rochester, NY (2011-2014)
Acupuncturist, Owner, Ageless Acupuncture & Wellness, Rochester, NY (2011-2014)
Admissions Counselor, New York Chiropractic College/Finger Lakes School of Acupuncture & Oriental Medicine (2014-Present)
Founder, Author, MichelleGrasek.com (2014-Present)

Show Credits
*Video & Podcast editing – Retireno Cabilla
*Administration & Social Media – Regine Cabilla
*Trascription – Marina Andjelkovic

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